To Inform Families First

When emergencies happen

About Us

Donate to TIFF's Initiative!

The History of TIFF

TIFF (To Inform Families First) was founded by Christine Olson, the mother of Tiffiany, a young woman killed in a traffic accident in 2005. Christine did not learn of this tragedy until 6 and a half hours after the accident happened.

Reflecting on Tiffiany’s accident and the agony it caused inspired Christine to ensure other families never need suffer the same situation. Christine dedicated her efforts to design an emergency contact database system that would allow law enforcement officers to instantly retrieve information needed to notify loved ones upon an emergency.

With the support of Florida State Representative Bill Galvano, The Florida Department of Highway Safety and Motor Vehicles, and law enforcement agencies, a voluntary Emergency Contact Information program went into effect on October 2, 2006 in the state of Florida.

Christine Olson proudly registered as the first individual in the TIFF system.

Christine Olson as the first registered person in the Emergency Contact Information System
The Islander newspaper, photographer Diana Bogan (copyright 2006)

This Emergency Contact Information program is a highly effective way to enhance the lives of people, by providing contact information to law enforcement officers during critical emergencies, when every second counts.

The TIFF initiative is highly recognized outside the State of Florida and has received several awards. The Ash Institute at Harvard voted the ECI program one of the top 50 best government innovations.

The program is now available to the residents of Colorado, Florida, Illinois, New Jersey, Ohio, and Tennessee. Currently, in the State of Florida alone, more than 13,000,000 individuals have registered with with the ECI program.

TIFF Timeline

Certificate of Appreciation

Certificate of Appreciation from FLHSMV

To Inform Families First receives a certificate of appreciation from the Florida Department of Highway Safety and Motor Vehicles.

Bill Galvano Newsletter

Senator Bill Galvano

Florida State Senator Bill Galvano (26) takes up TIFF's Initiative in his annual official legislative update.


To Inform Families First Week

link to declaration by Charlie Crist for To Inform Families Week. Florida Governor Charlie Crist declared October 2 - 8, 2008 as "To Inform Families First" week.


Harvard Institute

The Ash Institute at Harvard voted the Emergency Contact Information (ECI) program one of the top 50 best government innovations

Website Redesign

Manatee Technical College(Formerly known as Manatee Technical Institute) Manatee Technical College participated in a community service project to redesign TIFF's website for the first time.


2011 Update

As of January of 2011, over 4,000,000 people have registered their emergency contact information in the state of Florida alone, and has been used over 600,000 times.


Application Story

In April 2012, a young college student names Georgia Gibbons was hit by a car while crossing the road late at night in Tallahassee, Florida. Thanks to TIFF's Initiative, Georgia's mother was alerted to her daughter's accident within an hour of it happening.


Legislation Pushed

In April 2015, Legislation pushed by Manatee County Resident for driver emergency contact information heads to governor's desk. Read more here: Bradenton Herald Article (April 30, 2015).


TIFF Website Redesigned

Manatee Technical College

Manatee Technical College's Web Development Program redesigns and updates the TIFF website.


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Our Staff

Christine Olson


Born in Milwaukee, WI Christine moved to Bradenton, FL in August, 2000 and has worked at the Rod and Reel Pier for the last nine years. She served on the board of directors for the Children's Memorial and Gardens, and volunteered at the Mote Marine Aquarium and Anna Maria Island Turtle Watch. She is a mother to Derek James Olson and Tiffiany, who went home to be with Jesus. On October 2nd, 2006 she founded TIFF's Initiative.

Jenn Kelly

Meet Jenn, TIFF’s blogger extraordinaire! Jenn teaches English with Florida Virtual School, and is a freelance writer and editor on the side. She is a Christian who believes everyone has a story to tell, and she loves to help people tell their story in the best way possible. As a busy mom of three, she rarely finds much free time. But when she does, she loves to spend it with her fiancé, at the beach, on a run, or buried in a good book.

Kelly Strausbaugh

Meet Kelly, TIFF’s incredible social media guru! As a local entrepreneur and new mom, Kelly enjoys working from home as she builds her own social media business and tends to her son. Kelly and her twin sister are both married to men they grew up with, who happen to also be best friends with each other. Kelly also sports a background in agriculture, which basically means she loves to eat AND care for cows. She loves playing with her son, and makes signs as a creative outlet. As a Christian, Kelly has a passion for helping people and businesses find their true passions and purpose in life.

Matthew Vreman

Meet Matthew, TIFF’s phenomenal web designer! Matthew graduated from Manatee Technical College (MTC) and now works at a web design company in Sarasota. He entered TIFF’s website in SkillsUSA - a competition that shows how he can use his abilities to help the world in a significant way. Matthew and his team won Gold in local, Gold in state, and 4th place in the national competition. As a Christian, it’s his desire to use his God-given talents to bless others. Matthew comes from a large family and loves spending his free time reading, bike riding or playing games with friends and family.

Lorna Pierce


Lorna is the Treasurer for the organization and assists with the accounting and fundraising efforts of TIFF. She also maintains the TIFF social media groups such as Facebook.