The History of TIFF
TIFF (To Inform Families First) was founded by Christine Olson, the mother of Tiffiany, a young woman killed in a traffic accident in 2005. Christine did not learn of this tragedy until 6 and a half hours after the accident happened.
Reflecting on Tiffiany’s accident and the agony it caused inspired Christine to ensure other families never need suffer the same situation. Christine dedicated her efforts to design an emergency contact database system that would allow law enforcement officers to instantly retrieve information needed to notify loved ones upon an emergency.
With the support of Florida State Representative Bill Galvano, The Florida Department of Highway Safety and Motor Vehicles, and law enforcement agencies, a voluntary Emergency Contact Information program went into effect on October 2, 2006 in the state of Florida.
Christine Olson proudly registered as the first individual in the TIFF system.
This Emergency Contact Information program is a highly effective way to enhance the lives of people, by providing contact information to law enforcement officers during critical emergencies, when every second counts.
The TIFF initiative is highly recognized outside the State of Florida and has received several awards. The Ash Institute at Harvard voted the ECI program one of the top 50 best government innovations.
The program is now available to the residents of Colorado, Florida, Illinois, New Jersey, Ohio, and Tennessee. Currently, in the State of Florida alone, more than 13,000,000 individuals have registered with with the ECI program.
Certificate of Appreciation
To Inform Families First receives a certificate of appreciation from the Florida Department of Highway Safety and Motor Vehicles.
The Ash Institute at Harvard voted the Emergency Contact Information (ECI) program one of the top 50 best government innovations
As of January of 2011, over 4,000,000 people have registered their emergency contact information in the state of Florida alone, and has been used over 600,000 times.
In April 2012, a young college student names Georgia Gibbons was hit by a car while crossing the road late at night in Tallahassee, Florida. Thanks to TIFF's Initiative, Georgia's mother was alerted to her daughter's accident within an hour of it happening.
In April 2015, Legislation pushed by Manatee County Resident for driver emergency contact information heads to governor's desk. Read more here: Bradenton Herald Article (April 30, 2015).
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Born in Milwaukee, WI Christine moved to Bradenton, FL in August, 2000 and has worked at the Rod and Reel Pier for the last nine years. She served on the board of directors for the Children's Memorial and Gardens, and volunteered at the Mote Marine Aquarium and Anna Maria Island Turtle Watch. She is a mother to Derek James Olson and Tiffiany, who went home to be with Jesus. On October 2nd, 2006 she founded TIFF's Initiative.
Karen joined TIFF’s Initiative wholeheartedly three years ago arriving in Bradenton, Florida with her seven year old granddaughter, Kristina. She is the Vice President of TIFF and oversees Community Development. She is always making connections and sharing her story at events. She can bring a tear to all who listen and will help to push someone to take the three seconds it takes to register for peace of mind.
Lorna is the Treasurer for the organization and assists with the accounting and fundraising efforts of TIFF. She also maintains the TIFF social media groups such as Facebook.